Selling a property in Montreal requires precise pricing, professional presentation, and sharp negotiation. I combine analytical rigor with a modern marketing approach to attract the right buyers and close at the best possible price.
Most sellers leave money on the table - not because the market is weak, but because their listing wasn't positioned correctly from day one. The first two weeks on the market are the most critical window. Overpriced listings lose momentum fast and buyers assume something is wrong.
My approach is data-first. I build a detailed comparative market analysis using recent sales and active competition in your neighbourhood. Then I price strategically - not based on what you want to net, but based on what qualified buyers are actually paying for comparable properties.
Combined with professional photography, targeted digital marketing, and strong MLS exposure, this approach consistently delivers strong results - more qualified showings, faster timelines, and better final prices.
We meet at your property. I assess condition, layout, finishes, and location. I then prepare a detailed CMA with recent comparable sales and give you my honest pricing recommendation - no inflated numbers to win your listing.
I advise on what repairs or staging will have the highest return. Not every improvement is worth doing - I help you focus on what buyers actually notice and pay more for.
HDR photography, MLS listing, social media promotion, and targeted digital ads. Your property is presented at its best to the widest qualified audience - including buyers relocating from other cities.
I manage all showing requests, accompany visits as needed, and provide you with structured feedback after each showing. If adjustments are needed, we make them quickly - not after weeks of waiting.
When offers arrive, I analyze each one - price, conditions, financing, and closing timeline. I advise you on the strongest position and negotiate the terms you actually care about: net proceeds, certainty of closing, and a clean transaction.
I coordinate with the notary, the buyer's broker, and all parties to ensure the closing happens on schedule and without issues. Once it's done, I follow up to make sure everything went smoothly on your end.
Most brokers list your property and wait. I manage the entire sale process from the moment we meet to the day you hand over the keys - handling every detail, every negotiation, and every obstacle so you can focus on what comes next. Here is exactly what you get.
I build a detailed comparative market analysis from real sales data - not automated estimates. We arrive at a price that generates competition, not skepticism. The difference between the right price and the wrong one can be tens of thousands of dollars. I make sure we get it right.
Before a single photo is taken, I walk through your property and tell you exactly what to fix, what to stage, and what to leave alone. I focus only on the improvements that buyers notice and pay more for - not a generic renovation checklist. A well-prepared home sells faster and at a higher price. I make sure yours is ready.
High-resolution HDR photography, floor plans, and a compelling listing description that sells the lifestyle - not just the square footage. Buyers form their opinion in the first three seconds online. Your property will earn those seconds.
Full exposure on Centris and MLS from day one, combined with paid social media advertising targeted at qualified buyers in your price range, your neighbourhood, and your property type. I do not rely on passive traffic. I actively put your listing in front of the right people.
Printed marketing materials distributed directly in your neighbourhood and surrounding areas - because the best buyer for your property sometimes already lives nearby. Neighbours refer buyers. People who love a street want their friends to move onto it. This is a layer of exposure most brokers skip entirely.
Every offer is analyzed for total value: price, conditions, buyer financing, and closing timeline. I advise you on the strongest position and negotiate the terms that actually matter. Then I stay with you through notary coordination, condition removal, and final signature - so nothing falls through at the last moment.
I prepare a comparative market analysis using real sales data from your neighbourhood - not automated estimates. The right price creates competition and urgency. Too high and you lose momentum; too low and you leave money behind. Getting this right is the single most important decision in the sale.
Properly priced homes in Montreal's active neighbourhoods typically sell within 2–4 weeks. In competitive areas like Westmount or Outremont, well-presented listings can receive offers within days. The key variable is pricing - overpriced listings stagnate.
As a seller in Quebec, you typically cover: the broker commission (which is split with the buyer's broker), notary fees for mortgage discharge, and any repairs agreed to during negotiation. Capital gains tax may apply if this is not your principal residence. I walk you through the full cost picture before you list.
Not always. Some improvements have strong ROI (fresh paint, fixtures, minor repairs) while others don't recover their cost in the sale price. I do a walkthrough and advise on exactly what's worth doing - so you spend where it counts and skip what won't move the needle.
Book a free, no-obligation home valuation. I'll visit your property, analyze the market, and give you an honest assessment of what you can realistically expect to net.
Book Free Valuation